Pentawards 2015: London, 26th September 2015 - Winners
2015.10.01
The international jury of Pentawards®, the first worldwide competition devoted exclusively to Packaging Design, chaired by Gérard Caron, is announcing its 2015 winners.
This year's winners received these global trophies in London, in front of nearly 300 designers and brand managers from 33 countries in the packed Auditorium of the Royal Institute of British Architects (RIBA).
The prestigious Diamond Pentaward, 2015 Best of Show was won by the Established agency from New York, for a Marc Jacobs signature range of lipsticks.
The Platinum Pentawards awarded to the best in packaging in five major categories go to:
Beverages Category:
Horse (United Kingdom), for a range of Chinese mineral waters, Nongfu Spring - "Mineral Water from Changbai Mountains"
Food Category:
Prompt Design (Thailand) for packaging JL Fruit - Signature
Body Category:
Latona Marketing (Japan), for a series of four gift toilet rolls: The Fruit Toilet Paper.
Other Markets Category:
Otvetdesign (Russia) for the packaging of Ingro DIY equipment
Luxury Category:
Partisan du Sens (France) for the box celebrating the tricentenary of the Martell House (Pernod Ricard group)
------------------------------------------------------------------------------------------------------------
Regarding the Best of the Show - Diamond Pentaward 2015
Marc Jacobs Beauty Line created by the New York agency Established.
DESIGN OF A NEW COLLECTION OF PRODUCTS IN THE MARC JACOBS BEAUTY LINE, TWINKLE POP EYE STICK, KISS POP COLOR STICK AND SMART WAND TINTING FACE STICK. WITH ALLUSIONS TO CRAYONS AND PAINT STICKS, THE DESIGN OF THE LINE CREATES NEW AND PLAYFUL WAYS TO PUT COLOR ON YOUR FACE.
One thing is certain, looking at this ninth Diamond Pentaward and the other eight which have preceded it since 2007, we note each time that the Pentawards international jury crowns a packaging design that stands out by its simplicity. These 12 indisputable professionals of packaging design and their president echo Mies van der Rohe and his famous motto "less is more" as well as Antoine de St Exupéry who wrote: "Perfection is achieved, not when there is nothing more to add, but when there is nothing left to remove."
The designs for lipsticks and lip liners in the shape of stylized pencils, made of sublime metallic material, plainly demonstrate the unique specificity of the product. A remarkable achievement in creative simplicity by the New York agency Established.
In addition to the Diamond Pentaward trophy, Established received a copy of the Esko Suite 14 software worth ?5,000, an amazing programme for design and visualization, specially created for high performance packaging.
------------------------------------------------------------------------------------------------------------
PENTAWARDS 2015:
5 Platinum Pentawards, the Best in each Category
Besides the Diamond Pentaward, the best of the show (Marc Jacobs Beauty Line by Established), the international jury chaired by Gérard Caron also awarded the 5 "Best of the Category" prizes.
The BEVERAGES Platinum
went to the splendid bottles of Nongfu Spring Chinese mineral warter created by Horse (United Kingdom)
The brief: Packaging design - encompassing structure and graphics - for a new premium mineral water produced by Nongfu Spring, the leading bottled water manufacturer in China. Produced for high-end hotels, bars and restaurants, the design conveys the quality of the water and tells the story of its unique source - an underground spring at the foot of Changbai Mountains, a volcanic region at China's border with North Korea.
The screen-printed design pays homage to the source by depicting indigenous species, including the Siberian Tiger, Chinese Merganser and the Pinus koraiensis, and is accompanied by a Chinese script that reveals facts about the region.
A range of flora is used to decorate the still variants, and fauna for the sparkling ones, not only to educate but also build a sense of collectibility across the different designs.
The shape of the bottle has been designed to resemble the soft and elegant lines of a water droplet to show the purity and clarity of the product.
------------------------------------------------------------------------------------------------------------
The FOOD Platinum
was won by the Prompt Design agency (Thailand) for the packaging of Signature fruit.
In the city of Chantaburi (Thailand) lives a farmer who loves growing fruit. Because of the care given at each step of the fruit production, his farm products are recognized as premium grade quality.
A big company bought all the fruit from his farm. Unfortunately his farm products were mixed, packaged together and sold with lower grade fruit, much to his disappointment. This prompted the launch of JL Fruit in 2014 to enable consumers to enjoy the authentic taste of the premium grade fruit from his farm.
The packaging is made of a clear thermoform box showing the fruit contained inside, and a label displaying a beautiful close-up image of the fruit's skin.
From a distance this design is wholly distinctive on the shelf, with a strong appetite appeal which helped its successful market launch.
------------------------------------------------------------------------------------------------------------
The BODY Platinum
is awarded to Iatona Marketing (Japan) for a series of 4 toilet paper rolls The Fruit Toilet Paper.
Many companies and stores throughout Japan give a roll of toilet paper to customers as a novelty gift to show their appreciation. The Fruit Toilet Paper has been designed to wow customers with its cute style, perfect for such occasions. There are 4 designs to choose from: kiwi, strawberry, watermelon, and orange.
The range is sold exclusively on the internet and has achieved huge success.
------------------------------------------------------------------------------------------------------------
The OTHER MARKETS Platinum
is attributed to Otvetdesign (Russia) for a range of packaging designs for the Ingro brand of household equipment.
How to bring to market low-priced household pumping equipment under the Ingro brand name as an effective substitute for European brands.
The target audience: Sales Managers of special purpose hardware stores where goods are not packaged, as well as summer customers who buy single pumps in small hardware stores.
Otvetdesign created clear characters who are as close and vivid as a next-door neighbour. A pushy Russian woman, needing a pump working at depth. Two funny guys needing a pump for wells. A slimebucket needing a pump for muddy water. So, we turned soulless machines into stand-up guys who never let you down.
Ingro pumps started speaking the same language to Sales Managers and customers alike, becoming heroes of the masses.
------------------------------------------------------------------------------------------------------------
The LUXURY Platinum
goes to Partisan du Sens (France) for the luxurious box of Martell cognac produced for the tricentenary of the famous house.
The oldest of the great cognac houses, Martell celebrates its tricentenary with the release of "Martell assemblage exclusif de 3 millésimes." A unique blend of three exceptional eaux-de-vie: Grande Champagne, Fins Bois and Borderies, each one evokes a different period in the house's history according to its aromatic profile.
The objectives are: enhance LOYALTY to Martell and reward the best consumers (VIPs) with an exclusive offer.
"Martell 3 millésimes" is a rare and precious item. It is presented in a wooden box decorated with a three-tone inlay symbolising lifelines and the harmony of the 3 eaux-de-vie, with a bottle which is a faithful reproduction of the traditional "montre" flasks that were used to present samples to the Cellar Master.
This gift box is made using marquetry of 3 types of wood to represent the 3 eaux-de-vie.
Each of the 3,708 limited edition bottles is numbered, and destined for loyal connoisseurs.
This product is sold at ?700 on a private channel, directly to the consumer by a VIP Sales Manager, further enhancing the sense of this special treat at dinner time.
------------------------------------------------------------------------------------------------------------
The 9th edition of the Pentawards in figures.
This ninth edition of the Pentawards received 1668 entries from 5 continents and 52 countries. Despite the global economic crisis and the widespread cost reduction that goes with it, this year's Pentawards competition shows an increase of nearly 10% in enrollment over the previous year.
In addition to the Diamond Pentaward and the 5 Platinum Pentawards, the international jury also awarded 46 Gold Pentawards among the 55 categories competing this year. Silver and Bronze Pentawards were also presented. In total, 28 countries are represented among the winners.
These most beautiful packaging designs in the world can all be seen at www.pentawards.org.
------------------------------------------------------------------------------------------------------------
A fourth book on the Pentawards!
TASCHEN, known around the world for the quality of its art books, will publish a fourth volume on the Pentawards in 2016. After the resounding success of the first three books entitled "The Package Design Book" which were the top sellers for several weeks at TASCHEN's, this fourth edition, which will include the winners of Pentawards 2015 and 2016, is a recognition of the quality of the international competition. Above all, it is a wonderful showcase for the winners of Pentawards, which gives them a means of globally broadcasting their expertise in packaging design, in addition to the claim of having won an international trophy. This reference book will be available from November 2016 in all the beautiful TASCHEN shops, in London, Paris, New York, Berlin, Copenhagen, Cologne, Hollywood, Miami, Brussels, and also in many quality bookshops around the world as well as on the web.
------------------------------------------------------------------------------------------------------------
The 2016 PENTAWARDS will be presented in China
Enrollment in the 10th Pentawards will be open from 7th March to 22nd April 2016. All relevant information to register for this international competition dedicated solely to packaging design is available on the following website: www.pentawards.org
Next year, the 10th edition of the Pentawards will be presented in Shanghai.
------------------------------------------------------------------------------------------------------------
About Pentawards
? Each year the Pentawards honour the best packaging designs from around the world. The packaging designs are grouped into 5 major markets (Beverages - Food - Body Products - All other markets - Luxury market) and no less than 55 sub-categories so that each competing design is judged alongside similar creations.
? A jury composed of 12 packaging design professionals and their chairman, from different countries and cultures, all recognised by the industry as the best there is, award trophies on the basis of creativity, impact-branding and quality of workmanship of the works presented.
? 5 prize levels are attributed: one and only one Diamond Pentaward (Best of the Show) rewards the creation with the most votes across all categories. 5 Platinum Pentawards go to the best packaging of each of the five major markets. In the 55 categories, a maximum of one Gold, two Silver and two Bronze Pentawards can be attributed.
? Each year the awards ceremony takes place in a different city where designers and brand managers gather from around the world. For them, it is the only opportunity of the year to be able to meet in such numbers to exchange ideas about packaging design.
? Since their inception in 2007, the Pentawards have seen the number of participants increasing steadily and are now recognised as the most important award in the world of packaging design.
? Every other year, the famous Taschen publishing house produces a book with more than 400 pages which include the winning designs over two years.
? In addition to the awarding of prizes, the mission of Pentawards is to promote packaging design among the business community, the media, the economic and political authorities and the general public around the world.
